THE ROLE:
The role requires you to design, set up, monitor, adjust and report on digital marketing campaigns via Google Ads, Facebook and other major digital marketing channels. This is a Sofia-based position, a part of the delivery team of a leading UK specialist digital transformation agency.
YOUR CONTRIBUTION TO SOMETHING BIG:
- Planning and execution of search engine marketing and social media advertising campaigns
- Measure, optimize and report on the effectiveness of digital campaigns
- Perform traffic and results comparison to benchmarks and industry leaders regularly to maintain an edge
- Management of e-mail marketing campaigns
- Working with other team members to incorporate digital strategies as part of larger integrated marketing solutions
- Communication with clients, colleagues and key stakeholders on the planning, resourcing and results of the campaigns
OUR IDEAL TEAMMATE HAS:
- Knowledge of trends on marketing channels and technologies, including paid search (Google Ads and paid social media advertising - Facebook, Twitter, LinkedIn etc.)
- Certifications in Google Analytics and Google Ads
- Experience working with email marketing automation tools
- Proven experience in creating and managing digital marketing campaigns for enterprise clients
- Strong Excel and data analysis skills
- Excellent problem solving, strong motivation and ability to perform and deliver successful projects in a dynamic team
- Advanced level of English