SKILL SET
- Knowledgeable in Amazon Marketplace platform, including SEO / SEM as a major advantage
- Expert knowledge in Adobe Creative Cloud, advanced skills in Photoshop, Illustrator, InDesign will be considered a plus
- Proficiency with responsive templates and an eye for mobile (think and believe in digital / mobile first)
- Web Design experience
- 3-5 years in Digital / Etail / Online content creation and production
- Knowledge of HTML, CSS will be considered advantage
- Proven track record creating/producing online content for major etailers, and implementation within greater integrated digital marketing campaigns
- Ability to provide council on etail content creative with understanding of the “science” behind what content works to drive conversion (sales)
- Working knowledge of Windows - Google Suite - Microsoft Office
- A proactive, hands-on team player with a focused and organized approach
- Passionate about technology and innovation, and how digital / etail is integral to the consumer journey
- Fluent in written and spoken English (required); French a plus, and any other languages a bonus
YOUR CONTRIBUTION
- Strong understanding of how content marketing drives consideration and conversion, with a proven track record of producing performance-driven content, driving sales, improving ROAS, and improving Logitech brands’ online content with expert input
- Creating and producing content for Amazon across Logitech brands - aligned with direction from Logitech brands’, e-merchandising and Amazon guidelines - notably focused on digital assets including:
- Imagery: create and update static images
- Retail Merchandising and Digital Media Banners: create online banners to support seasonal marketing activities and product launch activities
- Brand Pages: create full brand store “experiences” to increase customer’s brand engagement
- Assets Localization: language portfolio includes German, French, Spanish, Italian, Norwegian, Dutch, and English
- Video Localization: typically, add-in of subtitles with potential for additional localization needs
- Collaborating with Content Manager and Etail/Go-To-Market team to implement best practices and etail content guidelines
- Maintaining freshness, demonstrating creative excellence and a level of innovation enhancing the Logitech brands, while championing brand consistency
- Keeping up with design and online (digital, mobile, web) trends, providing insights, learnings, and feedback for best practice sharing