THE ROLE:

• You will report to the Head of Marketing for the UK & Ireland (based in Windsor, UK) and dotted-line to the Etail Channel Manager (based in Lausanne, Switzerland). You will help local teams drive best-in-class executions of product launches on top customers in key markets (e.g. Currys, John Lewis, Argos, Ebay & Tiktok).
• This is a great opportunity to gather experience in a role of omni-channel scope, learn from a senior and experienced multi-functional team and see the impact of your contribution.

YOUR CONTRIBUTION TO SOMETHING BIG:

Launch new products online at top customers:

• You coordinate online product launch plans (NPIs = New product Introduction), eMerchandising for key customers across channels and across product categories. You focus on operational excellence but also recommend what needs to be done to fine-tune execution.
• Coordinate with regional Project, Etail and Category managers to build an optimised digital toolkit for every new product introduction and share the final version with the organization
• Secure availability and implementation of content and assets, covering basic content (ATF images, text) as well as rich BTF content (syndicated and manual pages)
• Set up new products with key customers, ensuring that products are launched on time with best-in-class content
• Update our brand stores with new content. Develop recommendations on how to improve our NPI process

Continuously optimise product pages at top retailers & online marketplaces:

• Monitor & optimise the product page content of our key products (production description, images, videos, increase conversion rate, improve content)
• Improve SEO: auditing and adding keywords, rewording text (titles, bullet points). Execute change requests from Marketing & Category team and Key Account Managers
• Communicate and collaborate with customer counterparts in order to secure and improve execution (variations, merging, widget, bundles, etc.)
• Develop a strong understanding on which interventions have the biggest impact and build best practice guidance that helps us improve our launch toolkits.
• Get in touch with customers directly in order to set up, maintain, and improve product pages content
• Analyse performance and data sharing where available in order to measure the impact of the changes
• Collaborate with other teams (content team, analytics, Amazon team, …) in order to share best practices and optimize your mission

Support in launching and optimising growing alternative go-to-market models e.g direct-to-consumer:

• Support activation of online marketplace selling models with our partners (SKU, content set up)
• Help to optimise content of key players on online marketplaces (incl. authorised resellers). Contribute to & support new Etail model assessment (e.g. direct-to-consumer website launches)
• Coordinate and collaborate internally and externally. Work closely with the key account managers who manage relationships with customers
• Work directly with customers / retailers for product set up, implementation and maintenance
• Work with regional Etail team and especially Ops & Analysis Specialist, based in Sofia; for guidance and support
• Work with external agencies (content, reviews, etc.)

OUR IDEAL TEAMMATE HAS/IS:

• Bachelor or Master degree in Marketing or Business Administration
• Experience in Digital Marketing & eCommerce, working closely with major organizations, stakeholders, retailers, and/or online marketplaces (omnichannel and pure players)
• Managed PIM, CMS, and CRM systems
• Great collaboration skills, pro-activity and ownership
• Excellent time management & ability to manage multiple projects, attention to detail and strong operational discipline
• Fluent in English
• The role may require occasional travel for customer meeting and onboarding
• Be Yourself. Be Open. Stay Hungry and Humble. Collaborate. Challenge. Decide and just Do